News & Events
SAN DIEGO, Feb. 13, 2019 /PRNewswire/ — Credit Union Leasing of America (CULA), the leader in providing indirect vehicle leasing programs for credit unions, today launches a refresh of its brand. The new logo, website design, and other brand elements reflect a modernized approach that emphasizes the benefits indirect vehicle leasing provides credit unions. These benefits include higher yield, a diversified loan portfolio, and enhanced member services. With the refreshed brand and website, CULA aims to make it easier for credit unions to achieve their goals in these areas.
“CULA celebrated its 30th anniversary in 2018. Even as we celebrated achieving that milestone we were already looking ahead to the next 30 years. Our goal was to determine how we could improve our services for credit unions and their members and convey that improvement through every interaction with our company,” said John R. Thomas, CULA’s chief executive officer. “Our refreshed brand and streamlined website better reflect the enduring, trusted and forward-thinking company we’ve become. This new look will take us well into the future.”
The brand refresh will be a continual process throughout the year. Updates to the CULA lessee and dealer portals are already in development.
“Our clients are credit union innovators who are leaders in their markets. In 2018, our lenders originated $1.2 billion in indirect vehicle leases,” explains Ken Sopp, CULA’s chairman. “To support these innovative leaders, it’s imperative that we continually evolve. This refreshed brand and forthcoming portal enhancements demonstrate CULA’s drive to grow and innovate.”
Credit Union Leasing of America (CULA) has been the leader in indirect vehicle leasing for credit unions for over 30 years. Founded in 1988, CULA provides best-in-class program assistance, analytics reporting, compliance support, dealer management tools and member services. The CULA indirect vehicle leasing program empowers credit union innovators to diversify their existing loan portfolios, improve yield and expand member services. Visit www.cula.com to learn more.
